Choosing the Right Medium for Municipal eParticipation Based on Stakeholder Expectations

This paper examines the expectations and communication needs of relevant stakeholder groups for municipal eParticipation in a small Norwegian municipality. We identified relevant stakeholder groups with the municipality, and asked them about their communication preferences through a combined Delphi study and survey approach. The findings show that information about local issues, information about issues relevant for the individual stakeholder, and dialogue on business’ needs and employment are the three most important communication needs. E-mail and the municipal web site are the two preferred modes of communication, with social media ranking third. For dialogue and participation, a face to face meeting is the preferred mode of communication. Our findings show that effective municipal communication requires a number of different media, depending on what is being communicated. We conclude by outlining a framework for media choice in eParticipation.